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Sex Toys: Discreet Adult Toys & Sex Products for Sexual Wellness
When people don’t have the money to go out, they stay home (and use their sex toys). While monetization in some aspects of the adult industry has started to decline, such as porn, businesses selling toys have seen steady growth. This trend is due to increased commercialization, changing perception, and availability to purchase items both in-store and online. The Germany sex toys market held the second largest revenue share in Europe in 2023, owing to the high adoption of sex toys among consumers. Around 52% of adults admitted to using sex toys during partnered sex while 45% of adults used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women.
We tested the Vibe, a gender-neutral slim teardrop that tapers into a round point. It can be purchased on its own or bought with condoms and a lubricant that come in packaging as pretty as Aēsop’s. Proper cleaning of sex toys is essential to avoid bacterial infection or transmission of STIs. While some STIs die once the fluid they live in dries, others (such as hepatitis and scabies) can live for weeks or months outside of the body.
If you're new to the game, let us tell you that the simultaneous internal and external anal stimulation from this plug feels heavenly. We especially love letting our partner take control with the one-touch wireless remote. Plus, "it’s hands-free, waterproof, and has customizable vibration settings, making it a very versatile toy that can give you a different experience every time," says Lehmiller. You don’t need to break the bank to be the proud owner of an awesome pleasure-product.
The Aer is completely waterproof, and its exterior is made from a single piece of soft matte silicone. Because the toy is enveloped in seamless silicone, it is quick and easy to clean. This matte coating has a soft, black planet pendant choker suede-like texture that feels pleasant against the skin, though we recommend using it with plenty of water-based lube to reduce friction. You can easily wash the Purple Pleasure with gentle soap and water after use, as the toy has an IPX7 waterproof rating (it can safely remain submerged in water up to 1 meter deep for 30 minutes).
Plus, it's water-resistant and can be used in the shower for wet play. It can make for a thrilling experience when a partner is controlling its vibration speed and strength from a distance. Public reviews indicate that this toy requires a hand (or two!) to be most effective, but is equipped with technology that allows for remote play using Lovense's app. You don't even need another partner, per se, for this specific toy — Lovense's app has recently integrated an AI function from ChatGPT that allows you to ask a robot to create unique, exciting masturbatory patterns for you.
African countries have a weak presence in the market for sex toys due to low awareness of sexual health. The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global sex toys market sizewas estimated at USD 35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.
In the decade following this phenomenon, these products have become so popular that a recent survey found 65 percent of female consumers own a sex toy. And this boom is unlikely to taper off any time soon with the growing interest in sexual wellness and rise in sextech start-ups. This cursory overview of the laws surrounding product packaging, marketing, images and videos, product naming, and design and materials is only intended as informational. If you’re interested in how to sell sex toys in a manner that complies with laws, it’s best to seek counsel from a law expert.
